SUNTECH
MEDICAL
I started at SunTech Medical in Summer of 2021. I was responsible for overseeing all of our design needs, including product marketing material, UX/UI, and a full company rebrand. As our sole designer, I wore many hats and took responsibility for every design project that was brought to my desk -- both big and small. In just 6 months, I spearheaded the company rebrand, bringing SunTech from their original, outdated design, to the modern era. The new design sings their people focused, cutting edge technologies that are used every day in modern blood pressure care. Next time you're at the doctors office, you might see a blood pressure cuff that I designed!
01 Vet40 Product UI
During my time at SunTech Medical, I worked close with the VetBP team and the clinical staff on site to create the UI for the new and improved Vet40. The 4th product in a line of cutting edge pet blood pressure products, used on animals big and small, the Vet40 had new features that needed to be accounted for on a small interface.
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Specifically, the Vet40 included ECG measurement, which meant a 3rd waveform need to be seen on screen. We included ways to show 1, 2, or all 3 waveforms in whatever variation was needed so that Vet health professionals would be able to see the most critical information when they needed it, depending on the situation.
The Vet40 includes lots of quality life updates that aid in user experience, including Waveform saving and exporting, external monitor connection, and a larger screen size.
I unfortunately was unable to bring my process work with me when I left, for confidentiality reasons, but my designs live on in the Vet40.
Rendering of the Vet40
02 Company Rebrand
In November 2021, I was asked to work with SunTech's executive team to rebrand the entire company's appearance, starting with a brand new logo. I spent 6 months researching and designing, and we launched our new logo and brand standards in June of 2022. Below, you can find our final logo designs, our short-form brand standards, and a whole lot of process work. Feel free to look around!
Every project starts somewhere. To start this project, I asked the team a handful of vague but important questions. I wanted words they associate the company with, feelings it evoked, colors that spoke to us, and imagery that was relevant to us. I shared some definitions and examples, showed some research on color association, and ultimately got the help I needed to begin.
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​I was trying to establish a baseline for our Brand Identity, to influence my designs and hopefully narrow in on a common theme. I also wanted to know if there were any qualms with our current design to avoid, or any preference for a new design that I should consider.
LOGO Design Process
Old Logo and the New Logo
Thought map showing needs and wants out of a new logo, ideas that could be used to influence a new design.
The initial response I received was pretty similar across the board. Our current logo was “outdated”, and we wanted something modern and more technology-y, and we needed a logo that was “less horizontal”
It was also at this early stage in the design process that SunTech announced that it was acquiring another company, Meditech. We ultimately ended up keeping the Meditech branding the same, hoping to give them the opportunity to shine in another timeline. That being said, you'll see my consideration of Meditech throughout these iterations!
SunTech Medical & Meditech logos
Logo iterations
Color palette choices
More finalized logo iterations which take the color palettes into account
After a lot(seriously, a lot) of logo iterations, meetings with our stakeholders, and research on current trends, we had finally narrowed it down to 1 color palette and a few designs... and then finally, one design. We had one main logo, a stacked version to use in our marketing collateral where space is tight, and a favicon. The design is fresh, taking account of the desire to have a more 'tech' forward logo to match the cutting edge products that SunTech makes -- the design is actually a nod to the circuitboards in the BP devices that SunTech makes.
Finalized logos
Branding Elements
With the logos created, I was able to focus on updating the rest of the branding -- which included building out a new style guide. I started with fonts, playing around with combinations until I had one that fit. Specifically, Montserrat ExtraBold Italic and Metropolis Regular - but there is some variation throughout our designs(You can read about it in our brand guidelines!). I also created some supplemental design elements, which also reference the circuitboards that helped carve the new logo.
Branding design elements
Franchise & Product Logos
Within SunTech Medical were multiple (6 at the time) 'franchises', which encompassed all of the different product lines they made. Prior to this, they had little favicons that could be used to distinguish them from each other, but they were poorly integrated with the previous logo. I created new versions of these franchise logos that meshed perfectly with the new design, and wrote out specific use cases and style rules in the style guide so that they could finally be a thoughtful piece of the SunTech Medical brand.
Overarching franchise logo
Franchise logos
Within each franchise, each product had a designed logo. These were all over the place, none of which felt at home to SunTech Medical or the franchise it lived in. I reimagined these designs, creating a unique to the product but still cohesive style that could be used for each product. These logos went on marketing material, product manuals, and the product themselves.
Product logo format examples
Other Branded bits & bobs
With all the pieces assembled and the style guide built, I spent the following months rebuilding our marketing collateral, product packaging, business cards & stationery, powerpoint slides, and just about anything else you can think of! I also created libraries of graphics, 'approved' imagery, and other iconography so that they can be easily snagged for future projects.
Print collateral examples
Stationery examples
Business card examples
Powerpoint slide examples
03 Design & Marketing Collateral
Marketing collateral example
Beyond the big projects like the Vet40 UI and the company rebrand, I worked on so many other creative projects. My day to day typically focused on updating our product collateral, creating graphics for our social medias, and updating product artwork. The blood pressure cuffs were some of my favorite to work on!
I also helped the marketing team with photography, photo editing, videography, video editing, barcode creation/management, and so many other design projects!
Blood pressure cuff design example
Social media graphic example